fromFort Worth Star-Telegram
1 week agoNostalgia sells: Inside the brands using throwbacks to win Gen Z and Millennial shoppers
Nostalgia is everywhere. And while yearning for the past is nothing new, its ubiquity in modern marketing and commerce is fueled by digital platforms that make it easier than ever to revisit the imagery, music, and aesthetics of earlier decades-transforming memory into a shared, searchable experience. As of October 2025, TikTok's #nostalgia hashtag included 16.9 million posts, with almost 100 billion views, while #90s and #Y2K added tens of billions more.
Marketing
