Prioritizing tokens over gameplay is a major reason why Web3 games fail despite massive funding. Building a community should never override having a good game if long-term goals are in view.
Exploring both Web2 and Web3 marketing tactics is relevant in scaling Web3 games in the long term.
One notable observation is how the simplicity of Telegram games serves as a key selling point, making it easy for non-crypto natives to get on board.
It's necessary to have a strong retention strategy in place as most players are likely to liquidate their earnings after token launch.
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