Product-qualified leads (PQLs) are potential buyers who qualify as high-priority leads based on their product usage, particularly in SaaS businesses offering free plans.
The lead qualification process helps sales and marketing teams understand what prospects are ready to discuss a purchase; essential in B2B transactions of high value.
PQLs are defined differently by various businesses; some classify users who sign up for a free trial as PQLs, while others require a key action first.
This process of classifying leads is less common in direct-to-consumer (DTC) models due to typically lower sales values and quicker completion times.
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