"A clean prompt can look ready long before the system is understood. Background photo by Egor Komarov on Unsplash ChatGPT users send around 2.5 billion prompts a day. Across all AI platforms, we're talking in the region of trillions, quadrillions, gazillions - and my kid's favourite number - Googleplex. (Thanks, YouTube.) The exact number is unknown, but prompts multiply like bacteria in a student fridge."
"In 2025, we focused so much on vibes that we skipped an entire phase: understanding how everything interconnects - and the behaviours those connections create. As companies shift more attention to AI (including the impressive agentic form), many still fail to consider the architectural design work traditionally associated with user experience, service design, and systems design. And a wicked problem remains: without understanding the system, we fixate on the definition of done. That's when we fail to adapt."
ChatGPT users send around 2.5 billion prompts a day, and prompts across AI platforms number in the trillions. Many teams focused on vibes in 2025 and skipped system-level understanding of how components interconnect and produce behaviors. Companies shifting to AI, including agentic forms, often neglect architectural design work tied to user experience, service design, and systems design. Without mapping system relationships, teams fixate on definitions of done rather than adaptability. This fixation produces a wicked problem: solutions that fail when contexts change because system behavior was not considered during design and prompting.
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