"Google will confront the U.S. government's latest attempt to topple its internet empire in federal court on Friday as a judge considers how to prevent the abusive tactics that culminated in parts of its digital ad network being branded as an illegal monopoly. The courtroom showdown in Alexandria, Virginia, will pit lawyers from Google and the U.S. Department of Justice against each other in closing proceedings focused on the complex technology that distributes millions of digital ads across the internet each day."
"After a lengthy trial last year, U.S. District Judge Leonie Brinkema ruled in April that pieces of Google's ad technology had been rigged in a way that made it an illegal monopoly. That set up another 11-day trial earlier this fall to help Brinkema determine how to remedy its anti-competitive practices. Friday's closing arguments will give both Google and the Justice Department a final chance to sway Brinkema before she issues a ruling that probably won't come until early next year."
"The Justice Department wants Brinkema to force Google to sell some of the ad technology that it has spent nearly 20 years assembling, contending a breakup is the only way to rein in a company that the agency's lawyers condemned as a "recidivist monopolist" in filings leading up to Friday's hearing. The condemnation refers not only to Google's practices in digital advertising but also to the illegal monopoly that it unleashed through its dominant search engine."
Federal court will hear closing arguments over whether to restrain Google's ad practices after a judge found parts of its digital ad technology constituted an illegal monopoly. The case centers on complex ad-distribution technology that serves millions of digital ads daily. The Justice Department seeks an order forcing Google to sell some ad technology assembled over nearly 20 years, arguing a breakup is necessary. Prosecutors labeled Google a "recidivist monopolist" based on conduct in advertising and search. A separate search-case judge rejected a proposed sale of Chrome. The search-case outcome is widely viewed as lenient, boosting Alphabet's market valuation.
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