The last shirt worn by the 20-year-old man who attempted to assassinate former President Donald J. Trump was a T-shirt officially sold by Demolition Ranch, a gun-themed YouTube channel.
Matt Carriker, the creator of Demolition Ranch, expressed disbelief following the assassination attempt and the appearance of his apparel in the news media.
Guntubers like Demolition Ranch create content blending gun-themed experiments and Hollywood-style videos, earning thousands per video through sponsorships and collaborations.
As military-themed gun content lost appeal due to prolonged wars, guntubers became an online bridge between such content and lighthearted gun-focused entertainment.
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