#social-media-influencers

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Influencer Guy Disqualified And Banned From NYC Marathon For Bringing Bikes Onto Course | Defector

Influencer culture can endanger participants in competitive events.
The prioritization of social media content over athlete safety in marathons is alarming.
#consumer-behavior

The Banality of Online Recommendation Culture

Affiliate marketing reshaped online business in the 2010s, driving both content and sales through personalized recommendations.

I woke up and found myself famous': Rory Sutherland on his TikTok success

Rory Sutherland leverages his marketing expertise on TikTok to engage a younger audience, achieving unexpected viral success.

'This is garbage': Step aside, influencers - we're now in the era of de-influencing

De-influencing trend gaining momentum
Influencers' impact on consumer behavior

The Banality of Online Recommendation Culture

Affiliate marketing reshaped online business in the 2010s, driving both content and sales through personalized recommendations.

I woke up and found myself famous': Rory Sutherland on his TikTok success

Rory Sutherland leverages his marketing expertise on TikTok to engage a younger audience, achieving unexpected viral success.

'This is garbage': Step aside, influencers - we're now in the era of de-influencing

De-influencing trend gaining momentum
Influencers' impact on consumer behavior
moreconsumer-behavior
#body-positivity

Is "Body Neutrality" Really Something to Strive For?

Body neutrality may be misinterpreted compared to the more nuanced concept of positive body image.
Proponents of body neutrality misunderstand its relationship with the concept of body positivity.

This gay influencer is getting dragged to hell and back for his fatphobic comments

Fashion brands claiming inclusivity must offer extended sizes beyond XL.
Promoting fatphobic opinions in the fashion industry faces strong backlash and criticism.

Is "Body Neutrality" Really Something to Strive For?

Body neutrality may be misinterpreted compared to the more nuanced concept of positive body image.
Proponents of body neutrality misunderstand its relationship with the concept of body positivity.

This gay influencer is getting dragged to hell and back for his fatphobic comments

Fashion brands claiming inclusivity must offer extended sizes beyond XL.
Promoting fatphobic opinions in the fashion industry faces strong backlash and criticism.
morebody-positivity

Demi Lovato joins Gov. Newsom as he signs legislation protecting young social media influencers

Governor Newsom signs laws to protect child stars from financial exploitation in digital platforms, with Demi Lovato advocating for these changes.
#tiktok
from USA TODAY Blueprint
1 month ago
Marketing

Ignore TikTok finfluencers: I'm in college and these are the best cards for students

Gen Z heavily relies on social media influencers for product discovery, but this can lead to misinformed financial decisions.

From lost followers to backlash in the comments, content creators reflect on the DNC

Merrick Hanna's attendance at the DNC illustrates the Democratic Party's strategy to engage younger voters through popular digital creators.

'Very Demure': How Viral Trends Change Content Creators' Lives

The term "demure" has surged in popularity, especially on social media, showcasing a cultural shift towards modest and mindful expressions.

'This is garbage': Step aside, influencers we're now in the era of de-influencing

De-influencing is a rising trend as consumers become more aware of the impact of social media influencing on their spending habits and the environment.
Social media influencers earn by promoting products, often portraying a relatable, friend-like persona to their followers, leading to excessive consumerism.

Colorado TikTok influencer fears potential ban could impact her income

TikTok facing potential ban in the U.S.
Impact on social media influencers, like the Ortiz sisters in Colorado.

'I guess I have to keep posting': Inside the lives and finances of Boston influencers - The Boston Globe

Influencer marketing is a viable career, with some influencers earning substantial incomes.
Influencers need to diversify platforms to mitigate risks associated with potential bans or changes in social media apps.

Ignore TikTok finfluencers: I'm in college and these are the best cards for students

Gen Z heavily relies on social media influencers for product discovery, but this can lead to misinformed financial decisions.

From lost followers to backlash in the comments, content creators reflect on the DNC

Merrick Hanna's attendance at the DNC illustrates the Democratic Party's strategy to engage younger voters through popular digital creators.

'Very Demure': How Viral Trends Change Content Creators' Lives

The term "demure" has surged in popularity, especially on social media, showcasing a cultural shift towards modest and mindful expressions.

'This is garbage': Step aside, influencers we're now in the era of de-influencing

De-influencing is a rising trend as consumers become more aware of the impact of social media influencing on their spending habits and the environment.
Social media influencers earn by promoting products, often portraying a relatable, friend-like persona to their followers, leading to excessive consumerism.

Colorado TikTok influencer fears potential ban could impact her income

TikTok facing potential ban in the U.S.
Impact on social media influencers, like the Ortiz sisters in Colorado.

'I guess I have to keep posting': Inside the lives and finances of Boston influencers - The Boston Globe

Influencer marketing is a viable career, with some influencers earning substantial incomes.
Influencers need to diversify platforms to mitigate risks associated with potential bans or changes in social media apps.
moretiktok

Young girls are using anti-aging products they see on social media. The harm is more than skin deep.

The obsession with beauty products among preteen girls can lead to significant skin damage and serious mental health issues.
Young girls are increasingly using inappropriate beauty products, risking their skin health and self-esteem.
#foreign-interference
from Business Insider
1 month ago

Russia is exploiting this outdated election law to pay American influencers to sway voters

Russia is using American influencers to disseminate propaganda, exploiting loopholes in US political advertising laws.
from www.npr.org
2 months ago

How Russian operatives covertly hired U.S. influencers to create viral videos

Russia is accused of using American influencers to spread propaganda ahead of the 2024 US presidential election.

Russia is exploiting this outdated election law to pay American influencers to sway voters

Russia is using American influencers to disseminate propaganda, exploiting loopholes in US political advertising laws.

How Russian operatives covertly hired U.S. influencers to create viral videos

Russia is accused of using American influencers to spread propaganda ahead of the 2024 US presidential election.
moreforeign-interference

Opinion | Can The Secret Lives of Mormon Wives' Change a Conservative Religious Culture?

The show explores deeper themes of religious conflict and challenges surrounding gender roles within the context of modern Mormonism.
#relationship-advice

Jillian Turecki's Totally Radical, Completely Normal Dating Wisdom

Engaging with relationship coach Jillian Turecki's content empowers individuals to recognize their self-worth in romantic relationships.

Marrying For Money Is In Again & "Dark Feminine" Influencers Will Help You Do It

Female empowerment through setting dating standards
Influence of social media content creators on dating behaviors

Jillian Turecki's Totally Radical, Completely Normal Dating Wisdom

Engaging with relationship coach Jillian Turecki's content empowers individuals to recognize their self-worth in romantic relationships.

Marrying For Money Is In Again & "Dark Feminine" Influencers Will Help You Do It

Female empowerment through setting dating standards
Influence of social media content creators on dating behaviors
morerelationship-advice
from www.nytimes.com
2 months ago

Donald Trump Courts the Manoverse

The Trump campaign is targeting young male voters, leveraging social media stars like the Nelk Boys to engage this demographic.
#influencer-marketing
from Modern Retail
2 months ago
Marketing

3 ways that influencer marketing has changed in 2024

Influencer marketing has evolved significantly, with influencers now navigating contracts, creative briefs, and brand partnerships fit for their audience.

Sports and Social Media: Influencer Marketing in 2024 | Fingerlakes1.com

Social media influencers are transforming sports marketing in 2024 by bringing authenticity and engaging with a wide audience.

How Much Are Creators With Under 10k Followers Getting Paid?

Brand-creator partnerships in the creator economy vary vastly based on factors like audience size and negotiating skills.
Nano-creators with smaller follower counts can still secure brand deals, often involving a mix of content formats in exchange for payment.

Influencers are now asking to be in our brands ads. And we should listen

Influencer marketing gaining prominence at marketing festivals and events.
Shift towards investing in influencer partnerships over traditional ad spots like the Super Bowl.

'I guess I have to keep posting': Inside the lives and finances of Boston influencers

Influencer marketing is a growing industry with influencers making substantial income through brand deals and product commissions.
Influencers work hard to build their personal brand and create content promoting products they believe in.

How Bobbi Althoff Became The Spark That Created The Fire With L'Oreal's Michael Cera CeraVe Ad Campaign - SXSW

Social media influencers play a crucial role in modern marketing strategies.
Viral marketing campaigns can significantly boost brand visibility.

3 ways that influencer marketing has changed in 2024

Influencer marketing has evolved significantly, with influencers now navigating contracts, creative briefs, and brand partnerships fit for their audience.

Sports and Social Media: Influencer Marketing in 2024 | Fingerlakes1.com

Social media influencers are transforming sports marketing in 2024 by bringing authenticity and engaging with a wide audience.

How Much Are Creators With Under 10k Followers Getting Paid?

Brand-creator partnerships in the creator economy vary vastly based on factors like audience size and negotiating skills.
Nano-creators with smaller follower counts can still secure brand deals, often involving a mix of content formats in exchange for payment.

Influencers are now asking to be in our brands ads. And we should listen

Influencer marketing gaining prominence at marketing festivals and events.
Shift towards investing in influencer partnerships over traditional ad spots like the Super Bowl.

'I guess I have to keep posting': Inside the lives and finances of Boston influencers

Influencer marketing is a growing industry with influencers making substantial income through brand deals and product commissions.
Influencers work hard to build their personal brand and create content promoting products they believe in.

How Bobbi Althoff Became The Spark That Created The Fire With L'Oreal's Michael Cera CeraVe Ad Campaign - SXSW

Social media influencers play a crucial role in modern marketing strategies.
Viral marketing campaigns can significantly boost brand visibility.
moreinfluencer-marketing

Content creators bring true Tinder love stories to life in new social media content series

Tinder's 'Long Story Shorts' campaign celebrates real-life love stories in a humorous and relatable way.

Why 'The Great Gatsby' and Other Broadway Shows Are Turning to Influencers

Efforts to attract a younger and more diverse audience in the theater industry through immersive experiences and social media collaborations.

Why The Great Gatsby' and Other Shows Are Turning to Influencers

The Gatsby era theme at a Broadway musical event was celebrated by social media influencers with immersive activities and exclusive gifts.

Meta scraps failed celebrity AI chatbots after users ignored them, deemed them creepy

Meta shut down AI-powered celebrity chatbots due to lack of interest and deemed 'weird and creepy.'

4 Ways Gen Z Can Save Money at Big-Box Stores

Gen Z shoppers influenced by brands using social media and influencers to boost sales.

The Rise of a New Kind of Parenting Guru

Parents seek expert advice on baby sleep strategies, turning to online platforms like Taking Cara Babies for practical demonstrations.

Pro-Israel influencer gets mixed reactions for featuring freed hostage in social media ad

Montana Tucker's advocacy for Israeli hostages divides pro-Israel fans due to featuring a released hostage in a skincare brand ad.
#branding

15 Ways Social Media Influencers Make So Much Money

Diversifying income streams is essential for social media influencers to stabilize and grow financially.

How Food Influences Hip-Hop Duo Flyana Boss's Boundary-Pushing Artistry

Flyana Boss gained fame through viral videos and music, securing brand deals and opening for Janelle Monáe.
Their success is attributed to authentic, carefree charisma, unique content, and organic integration of food.

15 Ways Social Media Influencers Make So Much Money

Diversifying income streams is essential for social media influencers to stabilize and grow financially.

How Food Influences Hip-Hop Duo Flyana Boss's Boundary-Pushing Artistry

Flyana Boss gained fame through viral videos and music, securing brand deals and opening for Janelle Monáe.
Their success is attributed to authentic, carefree charisma, unique content, and organic integration of food.
morebranding

How much protein is too much? podcast

Social media influencers are driving increased cottage cheese sales, promoting protein consumption.

Why AI-created virtual avatars are the future of digital selling

Virtual influencers combine real and fictional elements to engage audiences on various digital platforms.

Disney is getting in on the tween skincare craze

Disney collaborates with skincare startup Bubble to tap into the growing tween skincare market.

Iraqi TikTok star shot dead outside her Baghdad home

The killing of Iraqi TikTok celebrity Om Fahad highlights the dangers faced by social media influencers, especially in regions where their work may conflict with societal norms or government regulations.
#tiktok-ban

The Impact Of A Potential Ban On Influencers And Content Creators

President Biden signed a bill potentially leading to a TikTok ban in the US, requiring ByteDance to divest within 12 months.

What Does The Impeding TikTok Ban Mean For Black Women Content Creators?

The recent bill signed by President Biden could lead to a potential nationwide ban on TikTok, impacting Black content creators significantly.

TikTok ban could impact LA content creators

A proposed TikTok ban could potentially threaten the vibrant influencer community at 1600 Vine, impacting both content creators and brand presence on the platform.

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Businesses adapting to possible TikTok ban
Diversifying marketing strategies

Creator Alan Chikin Chow Has Been Preparing For The TikTok Ban Since 2020

Alan Chikin Chow started making videos to make his mother laugh before gaining 60 million followers and $2 million in earnings from TikTok.
Chow diversified his income streams by expanding to YouTube and Instagram as a precaution against potential TikTok bans.

The Impact Of A Potential Ban On Influencers And Content Creators

President Biden signed a bill potentially leading to a TikTok ban in the US, requiring ByteDance to divest within 12 months.

What Does The Impeding TikTok Ban Mean For Black Women Content Creators?

The recent bill signed by President Biden could lead to a potential nationwide ban on TikTok, impacting Black content creators significantly.

TikTok ban could impact LA content creators

A proposed TikTok ban could potentially threaten the vibrant influencer community at 1600 Vine, impacting both content creators and brand presence on the platform.

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Businesses adapting to possible TikTok ban
Diversifying marketing strategies

Creator Alan Chikin Chow Has Been Preparing For The TikTok Ban Since 2020

Alan Chikin Chow started making videos to make his mother laugh before gaining 60 million followers and $2 million in earnings from TikTok.
Chow diversified his income streams by expanding to YouTube and Instagram as a precaution against potential TikTok bans.
moretiktok-ban

There's a simple reason you don't believe the influencers in your feed

Smaller social media influencers can engage followers more effectively with high-arousal language.
#parenting

Lesbian TikTok couple Caitlin and Leah announce birth of baby girl

Lesbian TikTok influencers Caitlin and Leah announce birth of second child, Lyla Anna, completing their family.

Tween's over the top Christmas gift requests put her on the 'delulu' list: 'Oh hell no'

Kids' Christmas wish lists are becoming more extravagant and focused on luxury items and brand-name skincare.
Parents are surprised and sometimes frustrated by the items their children ask for, which often include expensive products and no toys.

Lesbian TikTok couple Caitlin and Leah announce birth of baby girl

Lesbian TikTok influencers Caitlin and Leah announce birth of second child, Lyla Anna, completing their family.

Tween's over the top Christmas gift requests put her on the 'delulu' list: 'Oh hell no'

Kids' Christmas wish lists are becoming more extravagant and focused on luxury items and brand-name skincare.
Parents are surprised and sometimes frustrated by the items their children ask for, which often include expensive products and no toys.
moreparenting

How the Food Industry Pays Influencers to Shill Blueberries, Butter, and More

Social media influencers promoting agricultural products blur the line between organic content and sponsored ads.
#political-campaigns

How are India's new-age influencers shaping the electoral game?

Political parties in India are increasingly relying on social media influencers to enhance their outreach and engagement in the upcoming general elections.

Georgia House panel endorses bill to force social media political messenger disclosures

The Georgia House Governmental Affairs Committee unanimously supported a bill requiring public disclosure of paid content by political campaigns and candidates.
The bill, known as House Bill 1039, aims to inform voters about endorsements on social media and does not specify a follower threshold for influencers.

How are India's new-age influencers shaping the electoral game?

Political parties in India are increasingly relying on social media influencers to enhance their outreach and engagement in the upcoming general elections.

Georgia House panel endorses bill to force social media political messenger disclosures

The Georgia House Governmental Affairs Committee unanimously supported a bill requiring public disclosure of paid content by political campaigns and candidates.
The bill, known as House Bill 1039, aims to inform voters about endorsements on social media and does not specify a follower threshold for influencers.
morepolitical-campaigns

A Different World' Hits the Road to Help Historically Black Colleges

A Different World resonates with Gen Z due to its relevance to social media influencers.

5 things about AI you may have missed today: Huawei introduces Zhiji AI model, Social media AI influencers and more

Huawei's Zhiji AI model revolutionizes weather forecasting with 3km precision, surpassing traditional methods.
AI models challenge human social media influencers, with virtual characters like Aitana Lopez gaining popularity.

The Influencers with as Much Presidential Access as the Press

The right has a longstanding ecosystem for political communication
Social media influencers can spread misinformation easily

Here's Why All Of Your Favorite Influencers Are Using The "REPORT" Acronym

Creators are popular for sharing 'favorite things' on social media for engagement.
A new trend 'Weekly R.E.P.O.R.T' on TikTok involves sharing recommendations in categories like reading, eating, playing, etc.

Lose weight quick' online schemes don't work. Dr. Mike offers these 5 tips instead

The challenges of navigating weight loss advice in the digital age are exacerbated by online marketing tactics.
Dr. Mikhail Varshavski aims to debunk medical misinformation and educate the public about weight loss strategies.

MrBeast flags a trend among influencers that is 'painful to see'

The rise of aspiring content creators quitting jobs and school prematurely.
MrBeast warning about the challenges and risks of becoming a full-time content creator.

Meet the "Super Vino Bros," the New Jersey Twins Who've Become Natural Wine's Most Unlikely Stars

Humility is lacking in the wine industry, perceived as exclusive and intimidating.
The Super Vino Bros aim to democratize the natural wine scene and highlight industry professionals rather than claiming authority on what to drink.

Dancing with the Stars' James Patrice says some TV stars 'dismissive' on rise of social media influencers in RTE

Traditional stars were dismissive towards social media influencers entering television.
Social media presence has become crucial for TV and radio presenters.

Le Creuset just released its first outdoor cookware line, and it comes in only one color

Le Creuset introduces Alpine Outdoor Collection designed for open-flame cooking
Outdoor cooking growing in popularity due to flavor, experience, and health concerns

6 Graceful Colour Trends That Will Guarantee a Very Stylish Spring

Butter yellow is a key color trend for spring 2024, offering a fresh and subtle option that can be styled similarly to neutral shades.
Corporate grey, when worn from head to toe, is a trending style pattern for spring 2024, adding a sophisticated touch to outfits.
#advertising
from The Conversation
8 months ago
Privacy professionals

Targeted social media ads are influencing our behaviour - and the government uses them too

Social media is increasingly chaotic and influential with frequent subtle advertising.
Governments like the UK are using social media influencers to implement policies and influence public behavior.

EU probe finds most influencers skirting Internal Market rules

The European Union has expressed concerns about the impact of social media influencers on various aspects of society, including health, politics, and the spread of disinformation.
A study by the European Commission found that 97% of influencers published posts with commercial content, but only 20% disclosed it as advertising.

Targeted social media ads are influencing our behaviour - and the government uses them too

Social media is increasingly chaotic and influential with frequent subtle advertising.
Governments like the UK are using social media influencers to implement policies and influence public behavior.

EU probe finds most influencers skirting Internal Market rules

The European Union has expressed concerns about the impact of social media influencers on various aspects of society, including health, politics, and the spread of disinformation.
A study by the European Commission found that 97% of influencers published posts with commercial content, but only 20% disclosed it as advertising.
moreadvertising

Instagram's uneasy rise as a news site

Instagram is becoming a significant platform for news delivery, attracting audiences critical of traditional outlets.
Personalities like Mosheh Oinounou are successfully packaging and delivering news content on Instagram, gaining large followings.

How influencers can give public health the Stanley Quencher treatment

Social media influencers can be powerful allies in promoting mental health awareness and public health initiatives.
Creators on social media platforms like TikTok are capable of fostering communities that prioritize mental health and well-being.

80% of influencers don't properly disclose advertising

Most social media influencers do not adequately disclose paid advertising on their platforms.
The European Union is preparing to enforce new transparency rules to address this issue.

The North Korean defectors finding fame in South Korea

North Korean defectors are finding fame in South Korea as social media influencers.
They use their platforms to shed light on life in North Korea and their stories of escape.

When to pay the ATO: How social media complicates tax

Social media influencers may need to pay taxes on their income depending on whether their work is considered a hobby or a business.
The Australian Taxation Office (ATO) uses several factors to determine if an influencer's work is a taxable business, including the commercial purpose, intention to engage in business, purpose of profit, regularity, and repetition of the activity.

The FDA and FTC need to crack down on TikTok and Instagram influencers pitching prescription drugs

The FDA is lagging in developing regulations to protect patients from misleading information on social media platforms.
Influencers without medical training often promote prescription drugs on social media, potentially endangering vulnerable populations.

Italy To Increase Regulation Of Social Media Influencers

Italy is expanding regulation of social media influencers by placing their activities under the same authority that oversees television and other audio-visual media.
The decision comes after a scandal involving a leading Italian fashion blogger, Chiara Ferragni.

Greens Powders Are Everywhere. Do They Work?

Bloom Nutrition is a company known for its powdered greens products that promise health benefits, but the effectiveness of these products is debated.
Greens powders like Bloom have become popular due to social media influencers promoting them and their presence in major retailers.

Influencers warned by FTC over 'inadequate' disclosures of artificial sweetener promotions

Social media influencers and trade associations have received warnings from the FTC for endorsing aspartame or promoting sugar without adequate disclosures.
The FTC requires that disclosures be easily noticeable and not require consumers to search for them.
The rule applies to paid sponsorships, promotions for free products, and any business or familial relationships.
from www.nytimes.com
3 months ago

What Is Demolition Ranch, the YouTube Channel on the Gunman's Shirt?

The shirt worn by the attempted assassin was from a gun-themed YouTube channel Demolition Ranch, causing disbelief and distress to its creator Matt Carriker.

Social media influencers tell you to buy, buy, buy. Stop listening to them.

Americans' credit card debt hit $1.13 trillion due to rising interest rates and compulsive shopping behaviors, fueled by social media influencers promoting materialism.

New Illinois law says influencer parents must compensate their kids for appearing in social media content

In Illinois, parents must share revenue with children in social media content; protects minors, addresses exploitation, can be a trend among more states.

Sparks Flew All Over the World

The article discusses the journey of two social media influencers and how they transitioned from regular jobs to full-time travel content creators.

AI ethicists are speaking out, but are we listening?

Attention is the main incentive in the current economy, influencing career choices and mental health of Gen Z.

Don't Forget to Like, Subscribe and Vote: Biden's Rocky Influencer Courtship

President Biden's attempts to create online support face challenges due to unpopular policies and age-related obstacles.

Influencers, activists and an army general: new MEPs heading to European parliament

The European Parliament elections have brought in a diverse mix of lawmakers, including individuals from unconventional backgrounds.

Not cool with Pride Month? Well, queer creator RaeShanda Lias-Lockhart thinks you should 'mind your business'

RaeShanda Lias-Lockhart gives humorous yet profound advice on handling Pride Month dissenters: Mind your own business.
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