Amid escalating trade tensions, President Trump has announced plans for a 200% tariff on alcoholic beverages from the EU, reacting to the bloc's tariffs on U.S. goods, including bourbon. The EU has deemed the U.S. steel and aluminum tariffs as unjustified. Industry leaders, like Chris Swonger from the Distilled Spirits Council, have voiced concerns, urging Trump to negotiate to prevent further harm to the U.S. spirits industry, which greatly contributes to American employment and agriculture. The threat of tariffs raises concerns over the fragile recovery anticipated in the global alcohol market.
In response to the EU's retaliation against U.S. tariffs, President Trump threatened a 200% tariff on European alcohol, escalating the trade war.
Trump called the EU "the most hostile and abusive taxing and tariffing authorities in the World" and promised 200% tariffs if the EU enforces a whisky tariff.
Chris Swonger, CEO of the Distilled Spirits Council, urged Trump to avoid tariffs, emphasizing the U.S.-EU spirits sector's significance, supporting 1.7 million jobs.
Swonger characterized the spirits sector as "the model for fair and reciprocal trade" and advocated returning to zero tariffs to foster economic benefits.
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