"Google will confront the U.S. government's latest attempt to topple its internet empire in federal court on Friday as a judge considers how to prevent the abusive tactics that culminated in parts of its digital ad network being branded as an illegal monopoly. The courtroom showdown in Alexandria, Virginia, will pit lawyers from Google and the U.S. Department of Justice against each other in closing proceedings focused on the complex technology that distributes millions of digital ads across the internet each day."
"After a lengthy trial last year, U.S. District Judge Leonie Brinkema ruled in April that pieces of Google's ad technology had been rigged in a way that made it an illegal monopoly. That set up another 11-day trial earlier this fall to help Brinkema determine how to remedy its anti-competitive practices. Friday's closing arguments will give both Google and the Justice Department a final chance to sway Brinkema before she issues a ruling that probably won't come until early next year."
"The Justice Department wants Brinkema to force Google to sell some of the ad technology that it has spent nearly 20 years assembling, contending a breakup is the only way to rein in a company that the agency's lawyers condemned as a "recidivist monopolist" in filings leading up to Friday's hearing. The condemnation refers not only to Google's practices in digital advertising but also to the illegal monopoly that it unleashed through its dominant search engine."
Federal court in Alexandria, Virginia will hear closing arguments as a judge considers remedies to prevent abusive tactics that led to parts of Google's digital ad network being branded an illegal monopoly. U.S. District Judge Leonie Brinkema previously found pieces of Google's ad technology were rigged to create an illegal monopoly, prompting an 11-day remedy trial. The Justice Department seeks an order requiring Google to sell some ad technology assembled over nearly 20 years, calling a breakup necessary to rein in a "recidivist monopolist." The condemnation references both digital advertising and search dominance. A prior search case judge rejected a proposed sale of the Chrome browser. A final ruling likely will arrive early next year.
Read at San Diego Union-Tribune
Unable to calculate read time
Collection
[
|
...
]