Kamala Harris engaged in a lighthearted beer conversation with Stephen Colbert, emphasizing that voters prefer candidates they feel comfortable and approachable around.
Colbert mentioned that elections are won based on 'vibes,' alluding to the familiar notion that people want to relate to their candidates.
Media strategist Karen Finney noted that Harris's appearances on platforms like Tik Tok are strategic moves to connect with today's voters in a fractured media landscape.
CNN's Brian Stelter agreed with Finney, highlighting the necessity for political campaigns to engage with voters where they already are, particularly on social media.
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