The suit alleges Google's dominant position harmed British websites and apps. UK publishers could have suffered financial losses due to Google's practices and are entitled to compensation.
Ad Tech seeks £13.6 billion in damages, arguing for compensation reflecting higher ad sales revenues without Google's anti-competitive practices.
Google attempted to dismiss the case, claiming Ad Tech lacked precise counterfactuals satisfying the Microsoft test, vital in determining financial damages.
Despite Google's argument, CAT stated that Ad Tech's counterfactual scenario was sufficiently pleaded for Google to understand, allowing the case to proceed.
#competition-appeal-tribunal #google #anti-competitive-practices #class-action-lawsuit #counterfactual-scenarios
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