Bringing our ad tech in-house will allow us to power the ads plan with the same level of excellence that's made Netflix the leader in streaming technology today... We're being incredibly strategic about how we present ads because we want our members to have a phenomenal experience.
Netflix wants to experiment with 'episodic' campaigns, involving a series of ads that tell a story rather than delivering repetitive ads.
Netflix's move to launch its own advertising technology platform signifies a significant shake-up in its advertising approach, empowering the company to create targeted and personalized ad experiences for its 270 million subscribers.
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