Search competitors, such as Bing, Yahoo, DuckDuckGo, You.com, Ask.com, Brave, and Ecosia, are smaller than Google in the U.S. GSEs abroad include Yandex, Baidu, and Naver. Syndication allows one search engine to be powered by another.
GSEs are funded by advertising. Google and Bing are the only major companies independently owning all GSE elements. Google analyzed its syndication partnership with Yahoo.
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