Google's new feature warns consumers about suspected fake reviews by stating, 'Suspected fake reviews were recently removed from this place,' enhancing trust and transparency in user feedback.
This feature follows scrutiny from the UK's Competition and Markets Authority (CMA) in 2021, indicating growing pressure on Google to improve their management of fake reviews.
Potential restrictions for businesses violating the Fake Engagement policy include warnings on their profile and temporary holds on new ratings, ensuring accountability among users and businesses alike.
While aimed at tackling inflated ratings from businesses, the handling of consumer-reported fake reviews remains ambiguous, raising concerns about transparency and fairness in the review system.
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