This new surface will automatically organize the best and most prevalent content from apps already installed by users on their Android phone, and it enables cross-app continuation journeys for nearly every app category, explained Mekka Okereke, the GM for apps for Google Play, during a developer briefing at I/O.
Developers that choose to integrate with the currently invite-only Engage SDK will have a way to bring users back into their app by showcasing interesting content, promotions and deals, the company said.
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