The £13.6 billion claim alleges Google abused its dominant position, causing losses to UK publishers, promoting its products over rivals, resulting in less money for publishers.
The decision is crucial for victims of Google's anti-competitive behavior in the ad tech space and will lead to a trial where Google will have to answer for its practices.
The Ad Tech Collective Action argues Google promoted its own products, leading to publishers receiving less ad revenue and paying higher fees.
Partner Claudio Pollack highlights the importance of the trial in compensating victims for years of non-competitive outcomes in the UK publishing market.
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