"Google will confront the U.S. government's latest attempt to topple its internet empire in federal court on Friday as a judge considers how to prevent the abusive tactics that culminated in parts of its digital ad network being branded as an illegal monopoly. The courtroom showdown in Alexandria, Virginia, will pit lawyers from Google and the U.S. Department of Justice against each other in closing proceedings focused on the complex technology that distributes millions of digital ads across the internet each day."
"The Justice Department wants Brinkema to force Google to sell some of the ad technology that it has spent nearly 20 years assembling, contending a breakup is the only way to rein in a company that the agency's lawyers condemned as a "recidivist monopolist" in filings leading up to Friday's hearing. The condemnation refers not only to Google's practices in digital advertising but also to the illegal monopoly that it unleashed through its dominant search engine."
A federal judge in Alexandria, Virginia, will consider remedies after ruling that parts of Google's ad technology were rigged and amounted to an illegal monopoly. Closing arguments will follow an 11-day remedy trial held this fall to determine how to prevent anti-competitive practices. The Justice Department seeks to force Google to sell components of its ad stack, arguing a breakup is necessary and labeling the company a "recidivist monopolist" due to its conduct in advertising and search. A separate search monopoly case saw a judge reject a proposed Chrome sale, and outcomes have affected market perceptions of enforcement strength.
Read at Orlando Sentinel
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