In late May, PayPal announced the launch of a new digital advertising segment. As part of this move, the business hired Mark Grether, formerly an ad executive... PayPal knows what customers are buying. It has 427 million active accounts and handled $404 billion in total payment volume and 6.5 billion transactions in the first quarter.
The goal is to provide tools that enable merchants to 'sell more products and services effectively' and 'enable consumers to discover more of what they love.' This could lead to personalized offers based on purchasing history, potentially driving lucrative revenue for PayPal.
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