"It's never been easier to ditch Google search. Just ask Mohamed Mura, a 37-year-old professional based in London, who began pulling back from the search engine during the pandemic. Instead of typing into Google, he turned to TikTok for questions like "how to change a watch band." With the launch of ChatGPT in 2022, Mura's Google usage dropped further. He said the AI chatbot felt like a "second brain or agent" he could bounce ideas off of."
"He now uses a mix of tools for search, like ChatGPT, Grok, TikTok, Reddit, Perplexity, and yes, still sometimes Google. He's not alone. AI search tools are becoming daily habits for many. When presented with a list of tools to use when considering a purchase, US consumers said they preferred AI chat interfaces to traditional search engines, according to an August survey of about 2,000 respondents by the consulting firm McKinsey."
Consumers are increasingly substituting Google with AI chatbots and social platforms for everyday queries and research. Individuals rely on a mix of tools including ChatGPT, Grok, TikTok, Reddit, and Perplexity, while still sometimes using Google. AI chat interfaces are preferred by many US consumers when evaluating purchases, according to an August McKinsey survey of about 2,000 respondents. Younger users notably favor social search: 46% of Gen Z prefer searching on social media rather than Google, matching Google's own data on Gen Z preferences. Search behaviors are fracturing across a broader array of platforms, reshaping discovery, advertising, and media consumption.
Read at Business Insider
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