#social-search

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fromSocial Media Today
16 hours ago

4 trends shaping social media marketing in 2026

Research from Forbes shows 24% of people already prefer social media over Google for search, with adoption accelerating among younger audiences. The average consumer now uses nearly seven platforms a month, as reported in our . Brands must shift from 2026 Global Digital Overview "Which platforms should we focus on?" to "How do we weave all touchpoints into one connected campaign?" Consumers move fluidly across TikTok, Instagram, YouTube and more, so they need a brand story that is consistent wherever they encounter it.
Social media marketing
#ai-search
fromThe Drum
1 week ago
Artificial intelligence

Half of us now use AI search (and half of 'traditional search traffic' is at risk)

fromThe Drum
1 week ago
Artificial intelligence

Half of us now use AI search (and half of 'traditional search traffic' is at risk)

more#ai-search
Social media marketing
fromForbes
3 weeks ago

16 Big Social Media Trends B2C Brands Should Be Acting On This Year

B2C brands must prioritize authentic, search-optimized social content and leverage platforms like TikTok for cost-effective ads and seamless commerce.
Marketing
fromMarTech
2 months ago

From Funnel to Signals: Break Siloes With the Five-Pillar Framework | MarTech

Brands should prioritize consistently and authentically appearing across customers' diverse, nonlinear touchpoints rather than trying to control the customer journey.
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