It's actually the first time we've had third party restaurant ordering inside the Amazon app.
Amazon Prime members have the additional option to activate Grubhub+, a subscription service that alone costs $120 a year, offering free delivery of eligible orders and other discounts.
The changes fuel both companies' subscription products, catering to consumers' budget-consciousness and enhancing Prime's value before Prime Day sales.
Grubhub being integrated into Amazon's platforms will likely boost usage of its food delivery services, potentially challenging the dominance of Door Dash.
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