Michael O'Leary believes, "This investment of resources is the next step in our industry's ongoing commitment to ensuring that going to the theater remains a unique and special experience for generations to come." The hope is to entice audiences back with upgraded facilities and exciting new activities that enhance the cinematic experience.
Despite feeling optimistic about audiences returning, O'Leary acknowledges the current challenge: people are now used to waiting for films on streaming. The total US domestic revenue for this summer's box office reflects a concerning trend, showing over 10 percent lower returns compared to last year.
#theater-upgrades #cinema-experience #streaming-competition #audience-engagement #film-industry-trends
[
Collection
]
[
|
...
]