Immad Akhund warns that startups often misuse pricing strategies, emphasizing that overly low prices can harm control and customer loyalty, creating a 'race to the bottom'.
He explains that relying predominantly on low pricing is a critical mistake in the fintech world, advocating for a focus that balances pricing with the overall value proposition.
Akhund's insights reflect his commitment to avoiding detrimental practices encountered earlier, shaping a leadership style dedicated to sustainable growth rather than short-term gains.
The piece underscores how CEOs like Akhund consciously choose to learn from their experiences to cultivate strategies that enhance firm stability and customer loyalty.
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