fromMarTech
9 hours agoHow to design holiday promotions that work | MarTech
Very few product or service businesses escape the kind of seasonality that forces active engagement with the market through promotions, offers or specials. Right now, we're all bombarded with deals on everything, including digital services and B2B SaaS. After all, nothing captures the holiday spirit quite like an extra terabyte of cloud storage. It's a surge of activity that's hard to ignore - especially for someone who pays close attention to how these offers are put together.
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