Amazon starts testing ads in its Rufus chatbot | TechCrunch
Briefly

"We continue to make enhancements to the Rufus experience, including improving brand and product discovery by introducing relevant sponsored ads that help customers discover selections related to their conversation with Rufus."
The ads in Rufus test recalls Microsoft's experiments inserting ads into Copilot, showing a trend of integrating advertising into conversational AI platforms.
Read at TechCrunch
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