Influencer marketing spending in the US is set to grow from $10.5 billion in 2023 to $13.7 billion by 2027, as reported by EMARKETER. A survey conducted by EMARKETER and Spotter highlighted that 54.7% of marketers would boost their creator marketing budgets if they could demonstrate a higher return on investment (ROI) compared to other channels. Influencer marketing plays a critical role in achieving business goals, with 66% of marketers leveraging it for brand awareness and 55% for revenue growth, according to research from Sprout Social.
According to a March EMARKETER forecast, US brands are projected to increase their spending on influencer marketing to $13.7 billion by 2027, a noteworthy growth from $10.5 billion this year.
A February survey by EMARKETER and Spotter indicates that 54.7% of US marketers believe that a proven higher ROI compared to other channels would justify an increased budget for creator marketing.
Marketers utilize influencer marketing mainly for brand awareness purposes (66%) and revenue growth (55%), as noted in a January Sprout Social survey.
Influencers are defined as individuals capable of impacting the brand preferences and purchasing decisions of a wider audience, which includes a range of content creators.
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