A recent Glassdoor analysis predicts that within five years, Millennials and Gen Z will represent 75% of the workforce. Event planners must cater to this demographic by ensuring that all aspects, including venue, programming, and marketing materials, resonate with younger audiences. The article suggests five strategies to effectively engage these groups. Key strategies include rebranding for a contemporary look, utilizing popular social media platforms, incorporating emojis for relatability, and forming an advisory group of younger individuals to gain insights into preferences and trends.
These 5 strategies will help
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