Starbucks is implementing changes under CEO Brian Niccol to address falling sales and other business challenges. The company will require certain managers to relocate to Seattle or Toronto as part of this plan. Niccol's contract initially allowed for a remote office but he has since moved to Seattle. Changes also include menu revamps and repealing a prior policy that permitted lingering in cafes without purchases. Overall, trends are shifting towards stricter remote work policies, with some firms recalling employees to the office full-time.
Brian Niccol stated that the changes at Starbucks aim to enhance the firm's performance amid challenges such as declining sales. He emphasized the necessity of doing the "best work" for the company.
Starbucks will require certain managers to relocate to Seattle or Toronto as part of a turnaround strategy amid falling sales, reflecting a trend toward stricter remote work policies.
The adjustments include revamping menus and reversing prior policies that allowed individuals to linger at Starbucks without making a purchase, a decision aligned with the company's focus on human connection.
Surveys indicate a shift in remote work policies, with one-third of employees in roles eligible for remote work now required to return to the office full-time, while 45% prefer a hybrid model.
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