CEO Carl Pei stated that the decision for a five-day in-office work policy is aimed at fostering collaboration and innovation, which he believes remote work hinders.
In his communication, Pei emphasized the need for a high ambition level and speed, explaining that remote work does not align with these goals for the company.
Acknowledging the controversial nature of the decision, Pei noted that while some companies thrive in remote or hybrid setups, this approach does not fit Nothing's business model.
Pei's message to staff encouraged those who struggle with the shift back to the office to consider environments better suited to their preferences.
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