"No, 'relax' has never relaxed anyone," agreed Martin, a psychology professor and an associate dean for the College of Arts, Humanities and Social Sciences at the University of Wisconsin-Green Bay.
"But if you actually back up a little bit and you start speaking softer than normal, you start to communicate in a little more gentle tone, people will sort of inherently match that. This also is rooted in our evolutionary history, that we tend to match the communication style of the people that we're talking to."
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