Effective conduct during a press conference includes keeping remarks short, simple, and avoiding jargon. Speakers should remember to breathe and avoid reading directly from scripts or slides. Managing the Q&A session honestly is crucial, as rigged sessions can be easily detected by journalists. Instead of diving into excessive detail, presenters should summarize key messages to ensure clarity and maintain audience engagement.
Convey your key messages with a high-level view to what's new and why it's important. Avoid sector jargon, acronyms, and marketing buzzwords.
Many speakers get so nervous that they speak at the speed of light. Take a breath at the end of each sentence to ensure clarity.
Some may advise you to plant questions in the audience to make sure the Q&A stays in your comfort zone, but journalists will catch on fast.
Highlight and summarize the essential takeaways instead of reading your script or slides line by line.
Collection
[
|
...
]