While scrolling through Instagram, users may encounter mandatory unskippable ads, disrupting the fast-paced browsing experience. Early feedback from users has been overwhelmingly negative, with some immediately closing the app upon encountering these ads.
The ad breaks on Instagram are short, unavoidable ads that appear in the middle of browsing, comprising a countdown timer to ensure viewers watch before continuing. Users have criticized the intrusion on their browsing flow, raising concerns about the user experience design.
According to feedback on Reddit and X, users express frustration and dissatisfaction with the unskippable ads. The lack of research before introducing this feature, despite having top-tier designers, has raised questions about Meta's decision-making process.
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