It would shake things up in advertising by forcing companies to scale down the amount of data they collect on people while also empowering them to manage, correct, and even export their data. Plus, they'd have the option to opt out of algorithms influencing major life decisions for them. And of course, there's a big focus on beefing up security measures to keep everyone's info safe.
APRA is designed to mirror the General Data Protection Regulation (GDPR) in Europe, aiming to supersede state privacy laws on a federal level, similar to how GDPR did.
The California Consumer Privacy Act (CCPA) is state-specific, while APRA seeks to establish a nationwide federal privacy law. CCPA and APRA differ in enforcement, scope, personal data definitions, and potentially preempting state laws for a standardized approach.
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