The legislators have again failed to pass a national data privacy law, leaving marketers to comply with different state regulations. These laws grant consumers rights to control their personal information but vary in scope and requirements.
Americans may see varying state laws on personal information (PI) protections, adding complexity for marketing operations (MOps) to manage. The differences in laws could create challenges for compliance and data management.
States like California and Virginia have passed data privacy laws with specific criteria and requirements for businesses. This includes obligations around revenue thresholds, consumer opt-outs, privacy notices, data processing agreements, and impact assessments.
Marketers are urged to review each state's data privacy laws carefully for compliance. The absence of a national law means 17 different sets of regulations to navigate, with more on the horizon, underscoring the importance of understanding and adapting to state-specific requirements.
#data-privacy-laws #state-regulations #marketing-compliance #personal-information-protection #legislative-impact
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