Advertising, once seen as a self-regulated industry, is rapidly being recognized as a regulated one. Over a dozen states have regulations in place, and the federal bodies such as the FTC, SEC, and Congress are taking steps towards comprehensive privacy laws.
Regulators are intensifying scrutiny on data-driven ad personalization, stressing that privacy compliance is obligatory and will face prompt enforcement. States like California, Colorado, Connecticut, Virginia, and Utah are particularly focused on proactive compliance.
Colorado AG emphasized the stringent enforcement of the Colorado Privacy Act to safeguard consumer data. Michael Macko highlighted vigorous enforcement of CCPA by California agencies and stressed the significance of robust compliance programs, which the IAB Diligence Platform facilitates.
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