Instead of using these bite-sized trackers, Salesforce's system creates a "query index" from a corpus of data that's filled with several "market segment-based queries," essentially grouping together similar interests or characteristics.
Compared to traditional third-party browser cookies, which allow content marketers access to your internet behaviors, Salesforce's tech processes user-specific data locally, never letting it get into marketers' hands.
[
Collection
]
[
|
...
]