Google faces thousands of new lawsuits regarding its 'incognito' browsing mode. Each suit, seeking at least $10,000, adds to the recent $5 billion settlement. Plaintiffs accuse Google of misusing 'incognito' search data, highlighting privacy concerns and potential data tracking for advertising purposes.
Legal experts view the new lawsuits against Google as potentially challenging. While Google had agreed to delete private data in a recent settlement, the current suits raise issues of personal harm due to misuse of 'incognito' mode data, citing California's state privacy laws.
The legal battle around Google's use of 'incognito' search data questions the requirement for incognito users to prove tangible harm, potentially related to personal situations like a divorce or firing. The suit shifts from a federal to a state level, alleging violations of California's privacy laws.
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