This is the true story of what happens when people stop being polite and start getting real. That could also serve as the tagline for the bombshell report released earlier this week by the IAB Tech Lab's Privacy Sandbox Task Force analyzing whether the APIs in the Chrome Privacy Sandbox support what the Tech Lab calls 'foundational digital advertising use cases.'
'We need to consider what damage might get done between when the Privacy Sandbox launches and whenever potential improvements are eventually made,' Katsur said. 'Yes, Chrome has a pretty robust road map over the next several years - but a lot of publishers live quarter to quarter.'
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