Influential podcast hosts or 'podfluencers' are gaining trust and authority, with 63% trusting them over social media influencers. This trust translates to 48% of Gen Z and millennials being more interested in ads promoted by podcasters.
Podcasters are evolving towards interactive tools like polls to enhance audience engagement. Adding call-to-action cards to campaigns can double website visits for advertisers, showing the effectiveness of such approaches.
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