"Research has shown that host-read ads in podcasts perform well," said Dan Price, Partner, Price Brothers and Sister company Oink Ink Radio. "Meanwhile, research has also shown that adding context to audio ads, such as localization, increases effectiveness."
"It would be impractical for every podcast host engaged by a brand like Staples, for example, to record 1,400 location addresses," said Jim Price. "So we thought, 'Why not clone the hosts' voices (with their permission) and cobble together the new audio to efficiently create versions relevant to the listener."
The specific sample reference audio and especially the technique of entering the text being processed by the platform is absolutely critical." The results Price Brothers achieved have been startling.
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