"As we think about the future of targeting solutions, Collections+ allows us to be at the forefront of industry change. In doing so we are able to provide consistency and confidence to planners and buyers in their ability to achieve their advertising goals in times of change," said Bradley Davis, CEO at Podchaser. "By increasing the discoverability of podcasts among advertisers and enabling 24% more creators to earn ad revenue, we're helping to create a more sustainable and thriving podcast ecosystem."
"Collections+ utilizes data from a wide range of sources, including hosting platforms, Podchaser's first-party data, Apple Podcasts and Spotify category and chart data, IAB categories, surveys, and transcriptions. By leveraging AI models to synthesize this data, Collections+ sorts podcasts into highly refined verticals, providing advertisers with the highest-quality collections for targeted campaigns in the industry."
"We believe an audience-first - rather than show-by-show - approach to podcast buying is essential. Collections+ has been instrumental in helping us connect more advertisers with even more highly engaged podcast audiences."
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