Podcast audiences have scale: Among 25-54s, one-third listen daily, 44% listen weekly, and 59% listen monthly. The median age of the podcast audience has held at 34 despite massive growth.
Most podcast listening occurs at home throughout the day. Advertiser Perceptions show high consideration and intention for podcast advertising spending.
Podcasts show opportunities for growth in markets 51+ where listening is underrepresented. Podcasts' share of time on smart speakers is up 4X since 2018.
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