Podcast advertising revenue is projected to more than double its 2023 growth rate by 2024, reaching nearly $2.6B by 2026, according to IAB & PwC's U.S. Podcast Advertising Revenue Study.
Key takeaways from the IAB Podcast Upfronts include Nick Viall's confidence in the podcasting space to launch a media company and ABC Audio's focus on innovative storytelling.
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