Popular social platform Reddit has "detailed plans" to launch its initial public offering (IPO) in March, according to a Reuters report. The move could aid the company's advertising business in a meaningful way and may help it become profitable, experts say.
Its revenue is generated primarily through advertising, though the platform also offers a monthly subscription service for premium features. But Reddit faces intense competition for advertising dollars from bigger players like Meta and TikTok, and has in the past attributed losses to relatively low advertising engagement rates.
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