According to recent findings by FreeWheel's innovation lab about how TV viewers respond to different ad loads and new ad formats, an ad frequency cap of two or three exposures per program can positively impact brand recognition and purchase intent (compared to the veritable ad bombardment some people experience on streaming services).
He starts off with a bang by predicting that Microsoft will launch a mobile game ad product in 2024 - either as an ad network or its own gaming app store with search ads.
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