Professor David Nutt's new drink, Sentia Gaba Gold, aims to replicate the convivial feelings of alcohol without its harmful effects, promoting social ease.
Nutt emphasized the importance of creating a non-alcoholic beverage that enhances human connection, stating it helps people feel relaxed and socially confident.
The launch event at Pushkin House featured Gaba-enhancing ingredients, such as ginger and chamomile, intended to evoke warmth and relaxation akin to alcohol.
Nutt and his partner refer to Sentia Gaba Gold as the 'prosecco of Sentias', highlighting their goal to innovate in the non-alcoholic drinks market.
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