"The heritage is absolutely American. In the U.S., they probably hold more true closeness to the core when they innovate, versus in Europe, where they stem a little bit away from the core—but respectfully."
"European countries have a rich gastronomical heritage. McDonald's success in markets like France didn’t come immediately, but it was inevitable as lifestyles evolved with globalization."
"They were able to somehow mix European and American food cultures. It’s not a threat because it does not compete with Italian cuisine but rather complements it in a unique way."
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