Local media guru Gordon Borrell predicts a significant change in the industry within the next three to five years, driven by an antitrust crackdown on Google that could revitalize local media organizations.
The Department of Justice's case against Google underscores how its ad-tech monopoly harms publishers, allowing the tech giant to charge more and take a bigger slice of advertising revenue.
Testimony from Gannett's Tim Wolfe highlighted the challenges presented by Google's bundling of ad systems, leaving publishers with limited options and forced compliance with Google's services.
Stephanie Layser, a former News Corp executive, described Google's dominance in digital advertising as akin to being held hostage, emphasizing the vulnerable position of publishers in the current landscape.
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