"According to the WordStream 2025 Google Ads Benchmarks, cost-per-click (CPC) increased for 87% of industries last year, representing a significant drain on working capital for lean enterprises."
"84% of marketers say that direct mail gives them the best ROI, while 85% report it provides their best conversion rate, highlighting its effectiveness in a digital inflation landscape."
The rising cost-per-click in digital marketing is straining small business budgets, with 87% of industries experiencing increases. Direct mail is emerging as a more reliable ROI option, with 84% of marketers reporting it yields the best returns. The shift is driven by the unsustainable burn rate of digital channels, where traditional high returns are diminishing. As digital margins erode, direct mail offers a tangible alternative, allowing businesses to invest in physical marketing that reaches customers directly.
Read at Miami Herald
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