What's Behind Big Platform Partnerships?; Walmart's Vizio Vision | AdExchanger
Briefly

It's not that walled gardens are opening up, exactly, but individual platforms are now actively partnering to allow one-to-one user targeting and other use cases among themselves - but not for the greater market.
If Walmart were to acquire Vizio, the deal would remove the retailer's neutral status in TV sales. Walmart would no doubt want to sell Vizio TVs and could support lower prices.
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